能兴电汽有着材料研发的扎实基础，通过对材料在电器领域的灵活使用，让城市变得好。本次品牌形象优化一改传统企业的形象，通过颜色和图形的运用传递企业产品理念——安全与智能。
Nengxing Electric dedicate to make city better through flexible use of material in electrical field. In this project, I tried to establish a whole new visual system to bring the products core ideas: security & intelligence.
科技源于抽象、几何的运用，同时黑色与蓝色的结合，给人一种稳固、安全、商业感。标志源于能兴电汽中的「兴」字，结合首字母 N 排列出电路板的感觉，让人通过标志就能感受到企业的主营业务。左下角的蓝色帮助标志平衡中心，也像火焰底部一样，让整个标志传充满着能量感。
I chose abstract shape and cool color (black & blue) to create the sense of technology stability. The black part was generated from both character “兴” in the company Chinese name and “N” in the English name. Besides, it looks like circuit, which tells the main business of the company. In the bottom left corner, there is a blue piece, it helps balancing the shape and deliver energy just like the bottom of flame.
shaolun.fan@gmail.com | Copyright © 2021 Shaolun Fan. All Rights Reserved.