Sephora App -
Daily Surprise

该页面是希望用户每日点击查看的，在没有积分机制、限时折扣的情况下，只能通过视觉包装来吸引用户点击，这是此项目的难点之一。在入场时用户能看到一个拆开礼物感觉的动画，让用户更有仪式感。
另一个难点是如何让此页面变得易于维护，毕竟每天都要更新，应该让运营人员有更简易的方式去完成操作，减少对设计部门的依赖。于是我设计了一些简易的图案，可通过重复、放大等方式配合背景色的修改，让页面看起来每一天都不同，并且符合产品的视觉调性。

We hope users could visit this page as a daily routine. With a lot of restrictions, such as no check-in points or no limited time discount, visual design was the only way to attract users. To solve this problem, I made a motion graph just like to open a gift, which brought a sense of ritual.
Another problem was how to make it easy to operate, after all it’s a daily update page. As a result, I’ve designed some simple patterns, operators could modify it’s size or just repeat them, with the combination of background color modification, they could build a brand new page that match the product everyday without design team’s surpport.