WonderBo
Visual Design

这是为朋友的学业考试项目做的视觉设计。她们希望做一个健康的珍珠奶茶饮品,为喜爱健身的人们提供能量的同时满足口感需求。

 

This project was designed for my friend in her final study presentation. Her group planned to build a Healthy Bubble Tea Brand for the fitness people. WonderBo provides not only energy but also rich texture.

在这个项目中,对方只要求了颜色要有深绿色和橙色,其它均由我自由发挥。通过降低橙色的饱和度,我让两个看似不那么融洽的颜色和谐地组合在一起。绿色是海藻的颜色,让饮品中的珍珠给人更健康的感觉,而橙色代表着运动的活力;考虑到这个是一款奶茶饮品,我引入了奶茶的白色。标志设计的部分也采用流行的无衬线字体,并添加了更活力的、更有辨识度的细节。

 

In this project, the requirements were two colors—— dark green and orange. Through reducing the saturation, the two inrrelevant colors finally matched each other. The dark green makes people think about  seaweed which implys the bubble is made by organic and healthy plants, the orange makes the visual alive. Considering it’s a milk tea, I added some yellow in white to get a milk-tea color.

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